Frascione Gallery
About The Project
The Frascione collection was born in 1893 from the passion of Enrico Frascione. With a business that has lasted for more than a century, today he is in the fourth generation of the family. In 2009, under the guidance of Federico Gandolfi Vannini, Enrico's great-grandson, the Frascione Arte Gallery opened in Florence in via Maggio. Federico, carrying on a family passion, has been able to enrich and expand the centenary heritage.
Date
September 2023
Role
Art Direction, Branding & Packaging
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Brand Identity & Packaging
The gallery specializes in Italian paintings from the 14th to the 17th century with a particular predilection for the works of the Tuscan school, therefore the chosen mood works with a strong concept linked to Italian culture and its history. We created a custom wordmark using as inspiration an old poster belonging to a printing house in Turin and from there we manually drew all the characters that make up the word Frascione.
Thank You
For watching our work